VoIP has come a long way since it was first developed in 1995. As we mentioned the other day, it has proven to be taking over business communications as of late. As costs get lower and the technology gets more sophisticated, many businesses have adopted VoIP as their go-to platform for telecommunications. The main VoIP trend of 2015 is the adoption of VoIP by mobile device makers, and this, along with other VoIP trends, translates to a growing role for VoIP in all businesses, including yours.
Mobile Devices and VoIP
Smartphones are becoming ever more ubiquitous, and VoIP has come along for the ride; having become a readily adopted communication solution, it allows employees to remain in contact with multiple people, even when they’re on the move. This results in increased employee efficiency at your business for very little additional cost. It’s easy to see why this is one of the more apparent VoIP trends.
In addition, mobile phones allow for easy data tracking, meaning that a mobile VoIP service can allow you to track bandwidth usage, providing you with plenty of information regarding call duration, cost, destination and originators. This information can be used to determine if you have the optimal communications plan, as well as identify areas that may need to be expanded or downsized.
The Integration of VoIP and Unified Communications
Unified communications (UC) is a new buzzword that is gaining traction in the business world. Simply put, UC endeavors to integrate all communication software in an organization to maximize efficiency and decrease cost. UC allows integration between both text- and voice-based communications, including VoIP, tele-conferencing, document sharing and even customer management systems. One of the simplest ways that VoIP can be integrated into other forms of communication is voice mail delivery via email, which makes information left in a voice mail much easier to retrieve and store by transcribing the audio into text.
Such integration has a number of benefits, including much more effective communications networks in an organization. More effective communication means that work gets done faster, and that collaboration between different departments becomes easier to manage. This ultimately results in increased productivity within the organization, a boon made especially sweet by the low cost of the upgrade.
Both VoIP and UC are scalable, meaning that you’ll never be paying for features that you don’t use, and you can also adapt both systems to meet your specific needs. With VoIP, you’ll never be held back by the size or features your communications network, as you can scale it up to take on increased user load, or add new features when you need them – all without putting too much of a strain on your IT department.
VoIP in Analytics
Analytics is the gathering and analysis of data to make informed decisions regarding marketing and other business functions. Call analytics are commonly used to evaluate call-center agents and monitor the success of marketing campaigns. The digital nature of VoIP lends itself very well to call analytics, as you can track ongoing and outgoing calls and their duration, and also evaluate the content of the calls as well.
Call analytics using VoIP are best used when paired with a customer relationship management system, which allows you to measure lead captures and conversions. This data is essential to monitoring marketing campaigns, and it also allows for better customer interactions and increased conversion rates.
VoIP has been widely accepted by the business world because of it’s many benefits. It allows for improved mobility and flexibility which supports today’s modern workforce. The VoIP trends have become apparent. So if you are still on the fence about switching to VoIP, the decisions should seem easy by now!