Open source CRM software can be an economical yet feature-rich option for your business. Enterprise grade customer relationship management systems were often out of reach for smaller companies, but that all started to change with the launch of SugarCRM. As an industry first, SugarCRM leveled the playing field, making it easier for organizations to develop and maintain meaningful customer relationships. Today, there a number of good open source CRMs to choose from. Here’s a brief rundown of the advantages of using open source CRM software.
Open Source Means It’s Free
Of course, not all open source software is free, but it tends to be the case with CRM systems – though you may be charged a small fee for developer support. The free source code can be modified to fit your organization’s specific requirements, and you can easily update when new versions are developed.
Most open source CRM companies offer a pre-configured version of their software, but a one-size-fits-all approach rarely works, as every industry has different parameters for managing customers. Customizable CRM software lets you alter the source code to meet whatever needs you have.
Open source CRM software like SugarCRM is easy to manage and can be installed at multiple locations without paying additional licensing fees. There’s no need to track or monitor for license compliance – simply download, install and go.
Real-Time Continuous Improvements
Open source software does not depend on a lone entity, so you have the advantage of an active community looking after the future of the software. And that development community is committed to fixing bugs, adding new features, and improving the software on a continual basis.
Developing and maintaining customer relationships can be a challenge, but an open source CRM system is essential if you want your business to grow and survive. It gives you the competitive advantage you need in a multi-channel customer environment and lets you capture the interest of increasingly sophisticated customers. Ultimately, you want to consistently provide those customers with relevant information, and to do so, you need the right CRM.