Staying in touch with customers is a crucial part of your business, but you may find it challenging to track when you last contacted existing customers, how many customers represent repeat business, or if new leads signed up or paid for a product or service. Customer relationship management (CRM) software is the solution that gets all that information and more into a single database. Zoho CRM offers comprehensive reporting, advanced CRM features, and email marketing tools which all add up to a winning service that helps grow your business and increase revenue.
How Zoho CRM Saves You Money
CRM software simplifies, secures, and scales your customer engagement. You can use it to:
- Store Customer Data. Dated customer data strategies like spreadsheets and business card collections don’t do enough to add value. Since you never know when a lead may convert, it’s important to create a system where you immediately register leads and contacts.
- Track Sales and Service Activities. CRM software makes it easy to create a centralized tracking system of all customer interactions, creating a history that aids in building long-term relationships.
- Forecast Revenue. Unlike the old historical view, CRM offers your company a “future view” into your revenue stream. It also helps you see trends and events that are leading indicators of your revenue and profit metrics.
- Measure Effectiveness of Marketing Campaigns. A CRM campaign management tool helps you plan, execute and monitor marketing campaigns in an organized way. You can build and test sample campaigns, track customer inquiries and sales force closures related directly to campaigns, define success metrics, and more.
The Zoho Advantage
Zoho CRM makes your business more efficient, increases revenue per employee, and is essential to capturing customer interest in an increasingly crowded market. It saves your company money by allowing employees to do more with less – letting them better juggle a complex world of tasks, communications, opportunities, and sales. If you want to survive and thrive in today’s competitive world, Zoho CRM will have a positive effect on productivity and profitability, and help you maintain a competitive advantage, for years to come.