VoIP technology has experienced a huge surge in growth over the past few years, and this trend is set to keep up as the technology becomes more and more dominant among businesses of any size. This emergence is especially evident on Google Trends, where terminology related to VoIP technology is being used more and more in search engine queries. This evolution in the market will open up a variety of opportunities for those investing in cloud-based solutions.
Trending VoIP Terms
A recent report from Software Advice indicates that terms involving cloud- and mobile-based telecommunications are performing far better on Google than those related to on-premises technologies. The slew of trending terms showing up the most include “bring your own device” (BYOD), “mobility client” and “transport layer security.” Internet users have also shown an increased interest in such concepts as “web real-time communication” and “unified communications as a service.”
The rise of VoIP-related searches has accompanied a sharp decrease in searches involving PBX solutions. Although internet users maintain a moderate level of interest in hosted PBX, the obvious preference is for terminology involving cloud-based technology. Up until now, VoIP has primarily been the domain of residential users, but the popularity of VoIP in the home is now being mimicked in small business settings.
The Evolution of VoIP
The rise of VoIP-related terminology on Google Trends reflects the increased importance of VoIP in today’s mobile world. According to a study from Pew , one in seven Americans regularly uses VoIP technology via mobile device. It is rising even faster in other countries, with two out of three Japanese mobile users saying they had VoIP applications on their smartphones.
The worldwide increase in personal VoIP usage is in keeping with the increased prominence of commercial VoIP. According to a study from In-Stat, nearly 79 percent of businesses had used VoIP as of 2014, compared to just 42 percent in 2009. This explosive growth is expected to continue and, while business VoIP only makes up 31 percent of the total market, its current growth far exceeds that of the residential side.
Perhaps one of the most notable findings from Software Advice’s study is the prominence of mobile-based VoIP terminology. From BYOD to mobility client security, businesses are increasingly interested in implementing modern VoIP solutions that harness the growing influence of the mobile workplace.
Businesses favor mobile VoIP for the flexibility it offers over traditional VoIP and PBX systems. Previously, one of the biggest barriers to mobile VoIP adoption was a lack of Wi-Fi and mobile hotspots, but availability of these resources is growing, allowing for improved on-the-go connections.
If the statistics on Google Trends are any indication, VoIP has a very promising future, both in the home and the workplace. The increase in VoIP-based Google searches coincides with an overall uptick in interest, as well as increased VoIP usage across multiple settings. The prevalence of VoIP search engine queries is expected to grow as this alternative approach to traditional PBX goes even more mainstream.