In Partners

In the business world, the goal of daily decisions is always based around the bottom line. Where can you build efficiency? What tools do you need to make everything run more smoothly?

A value-added reseller (VAR) understands this pivotal point of business operations.

VARs take the individual pieces and parts of tools that could enhance your business, and they make them even better. By adding value in the form of bundled packages, software upgrades, and training, for example, you are given the opportunity to purchase a bigger and better version of an otherwise vanilla product.

Think of a VAR as your partner in the battle against inefficient and less-than-optimal products. Value-added resellers are the middle men who take on tools and equipment that show promise, put their own ingenuity and innovation into them, and sell them to the end user in their amped up new form. The final result is generally a turnkey solution that has been created to optimize the business processes for which it was initially designed.

VAR is a term often associated with technology in one way or another. With so much of today’s communication centered around the cloud, many VARs are focusing on finding solutions that integrate known systems, such as the telephone, and optimizing them with cloud-based offerings. In doing so, essential business tools achieve greater results than they would as stand-alone products.

The benefits of VARs are plenty:

  • Impeccable functionality
  • User-friendly interfaces
  • Apps
  • Integration into existing platforms such as Google, Dropbox, and Salesforce
  • Top-of-the-line support

A VAR’s goal is to make your business run even better by providing customized products and services that address your company’s need in the most innovative ways.

Do you have thoughts to add or questions to ask? Join in the discussion in the section below!

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